Our Story

Our Mission: We Make it Easy!

At Schwartz Furniture we have a simple goal, and that is to make shopping for Furniture, Appliances, Mattresses, and Electronics easy and enjoyable by providing you the best experience possible.

With four convenient locations to serve all of Cape Breton Island, as well as Antigonish, and Guysborough counties we really “Make it Easy” for you.

Our Sydney location has the largest furniture showroom in Cape Breton. We have carefully selected and curated our room packages so you can visualize exactly how things will look in your home. We coordinate everything in our room groupings from the main furniture to all of the accent pieces like rugs, lamps, vases, and more! No detail is too small when it comes to providing you with a superior shopping experience.

Our experienced and professional sales team are here to “Make it Easy” for you too. Each and every Schwartz Furniture sales person is trained to help you when it comes to determining what style best suits you and your budget.

At Schwartz Furniture we offer an amazing selection of Furniture, Appliances, Mattresses, and Electronics from some of the best brands available today such as GE, Samsung, Frigidaire, Sealy, Kingsdown, Ashley, Décor-Rest, Palliser, Paiano, and many more!

Come in today and experience how we “Make it Easy” for you at Schwartz Furniture.



Founder: Rose Schwartz

Schwartz & Company was founded in 1922 in New Waterford, Nova Scotia by Rose and Abraham Schwartz. Schwartz’s strong foundation began during 1932, when Rosie, now widowed and pregnant managed the company through the Great Depression. Her determination, work ethic, and kindness got the business through the tough times and those exact qualities are what she passed on to her son Irving, who took over the business in 1947.

In 1956, Irving expanded the business into Sydney and began to focus on furniture and appliances. He would later open the Port Hastings store in 1960, followed by the Glace Bay location in 1975, and the New Glasgow showroom in 1978. By 1991, the Schwartz Furniture chain had grown throughout the Maritimes to 11 locations. During this time Irving had diversified the business in Real Estate, Hospitality, cable, the travel industry, and more. In 1993 Brian Purchase joined the company as CFO and helped Irving manage his diverse portfolio.

 Irving Schwartz

In 2001 Brian and Irving became partners until Irving's passing in 2010 when Brian took over as the sole owner.



Today, the Company operates four Schwartz Furniture locations in Cape Breton and employs over 50 people. In 2017, Schwartz Furniture opened the Bargain Annex which is located inside the Sydney location. The company also operates three Schwartz Rental Purchase locations, and two Brick Franchises located in New Glasgow and Amherst. They also have diversified in Real Estate with J&M Purchase Holdings Limited, Northside Self Storage, and has expanded in the insurance/restoration industry with ServiceMASTER of Cape Breton.



The Schwartz family foundation built by Rose and then Irving remains core to the business today. The Company continues to be involved in the community and maintains a small-town work ethic, as well as a respect and customer-oriented philosophy. 

Community involvement is core to the business and Brian Purchase demonstrates this leadership skill by example. He has a strong involvement with the Prostate Cancer Foundation where he has raised over $140,000 for Prostate Cancer Awareness with his Golf for Dad Golf Tournament. In 2013 Brian was the Breakfast Hero for Prostate Cancer Awareness, where he was recognized for all is work.